The Fish Center in Hitachi city
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  Recently the merits of fish are being recognized as healthy food.  In August, 1992, gOsakana Centerh consisting of several fish stores was formed at Kujihama, Hitachi city.  The root of this fish center goes back to gIkiiki Sakana-ichih (Fresh fish market) held by Kuji fisherman cooperative society on every Sunday in 1975 for the purpose to sell the fish directly to the consumers. The fish market became very popular and nearly five thousand people (per week) from neighboring prefecture were visiting here.  This thought out the foundation of The Fish Center to reinvigorate local economies.  The project was stepped up by the grant of financial aid by the government toward the construction of the first building of the fish center.  The yearly sales amount is six billion Yens (local portions: approx. 30%)  The main fish sold in the stores are bonitos, Pacific sauries, salmons, cuttlefish and octopuses though it depends on the season.  Besides, other kinds of fish such as flounders, soles, lobsters, shrimps and crabs caught in Russia are available. 

  Mr. Yamamoto of Kujiko fisherman co-op. stated regarding the current situation of a fish market as follows; the volume of an imported fish is decreasing on the grounds that the people in other countries began to eat more fish than in the past and that there was a steep rise in fuel expenses for transportation.  He expressed anxiety that there might be no imported fish in future.  As for the view in future, he admits the necessity of flexibility in business, for instance, selling fish in a small amount to suit a nuclear family and extending business hours. 

  Large scale events are held at The Fish Center through the year.  For instance, on Oct. 1, 2006, twenty thousand people joined the meeting for the aim to create rich sea  Another big festival will be held on Oct. 15, 2006 for enjoying autumn taste. There are various kinds of programs such as morning fair, dancing, parade of floats, carrying a portable shrines, barbecue, demonstration of dressing anglerfish and sales of anglerfish soup etc.  Approx. forty to fifty thousand visitors are expected.  Separate from these events, a cooking class using fish is provided upon request.  A morning fair is being held from 6:00 am to 9:00 an on every third Sunday.

 Recently the visitors to this Fish Center have reached one million.  The customers from neighboring prefecture are also increasing.  The stores are very bustling especially during weekends.  You can leisurely enjoy shopping and having meals here as there are restaurants, a gift shop, a convenience store besides fish stores and still more a spacious parking lot. If you stop in fish stores, you can see various kinds of fish displayed.  It will be a good opportunity for you to learn the original shape and color of fish and shellfish.  Why donft you visit gThe Fish Centerh? 

Address:  5779-24 Minato, Hitachi-shi
             5 min. by car from JR Omika station
             Tel.:0294-54-1008
Business hour:  9:00am
`6:00pm (No holiday).

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